GigaOm: Virtual supermarkets? Consumer-designed products? The distinction between physical and digital is becoming a thing of the past, as digital-physical innovation becomes the key to enterprise success.
From MIT Tech Review: The app comes at a time when we’re collecting ever more personal data with every social-network update, location check-in, and photo posting—a mound that will only grow as we make more use of mobile devices and wearable tech like smart watches and Google Glass. Yet most of us aren’t taking advantage of this information, Hoffman argues, so Memoir, which rolled out two months ago, does it for you by wrangling photos from your phone and connected social networks, as well as status updates and location check-ins. It also uses clever tricks to call up these old memories on the basis of where you are, what you’re doing, and who you’re with.
Interesting opinion from Wired: Nearly every part of our lives is influenced by code. It’s the infrastructure that makes our digital technologies operate — the software that’s changing our world in innumerable ways — and knowing how to code opens up a new world of opportunities. Some would even argue it’s a prerequisite in our increasingly algorithmic existence.
GigaOm – Large phone and cable companies added nearly half-a-million broadband subscribers during the third quarter of 2013. The U.S. seems to be on its way to 100 million subscribers, and Comcast seems to be the big winner of the broadband sweepstakes.
Wired: In these ads, Apple represents youth, innovation, and, yes, extreme coolness. And its inherent hipness is typically pitted against the old, the uncool, the pathetic, and the downright evil. First, the enemy was IBM, but as Big Blue lost its mojo in the world of desktop computing, Apple shifted its attention to that evil empire in the Pacific Northwest: Microsoft. In a way, these ads chart the changing landscape in the tech world over last thirty years — though we certainly see everything through Apple-colored glasses.
From Mashable: If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it\’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The medium requires strategies that are focused on targeted audiences rather than the general public, not because products are narrow, but because methods of measuring efficacy enable marketers to see more success this way.
From ReadWrite – As the Internet seeps into the mundane we don’t just find our thermostats becoming smarter, we find our way of living more to our liking. That’s because the Internet can make life customizable. Nowhere is this more apparent than in the realm of shopping.