“I feel like we are on the cusp of a similarly fundamental shift in business software. Once again, the change is about rethinking business applications, but this time it is with a mobile lens. When talking with companies that don’t have a specific mobile strategy, I keep hearing about how mobile is just a feature of cloud-based applications. Yet when we meet with entrepreneurs who are building “mobile-first” business apps, we can see a completely different way of thinking: Leveraging the unique capabilities of mobile devices is at the core of every decision they make.”