Digital Puglishing

Teens aren’t abandoning “social.” They’re just using the word correctly.

A few weeks ago, that was basically the subject line in every advertising industry newsletter. The source of the panic was a just-released study by Piper Jaffray that asked 5,000 teens to name their “Most Important Social Media Site.”

The result? Many old-school social media sites saw a fairly significant dip in preference over six and twelve months.

Read the post on Medium here.

And check out the whole site while you’re there.

Published by Dr. Donna Murdoch

Adult Learners. Lifelong Learning and Relevancy. Opinions are my own.