Posted in Digital Puglishing

Teens aren’t abandoning “social.” They’re just using the word correctly.

A few weeks ago, that was basically the subject line in every advertising industry newsletter. The source of the panic was a just-released study by Piper Jaffray that asked 5,000 teens to name their “Most Important Social Media Site.”

The result? Many old-school social media sites saw a fairly significant dip in preference over six and twelve months.

Read the post on Medium here.

And check out the whole site while you’re there.

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Author:

Adult Learners. Online Education. Technology. Lifelong Learning and Relevancy. Opinions are my own. http://donnamurdoch.me