Over the past four years, the Walt Disney Company has been engaged in a secretive effort to redesign the Disney World experience. It’ll go like this: You buy your ticket online and plan all the details of your visit. Then you’ll get a wristband in the mail, which will be a passport to the experience that you’ve curated. Snug around your wrist, the so-called MagicBand will use radio frequency to communicate with sensors around the park, all orchestrated by software that effectively turns Disney World into a computer interface. You can enter the park by holding your hand up to a kiosk; you can arrive at shows with 30 seconds to spare, having already reserved your seats; you can jump onto rides you’ve selected at preselected times without waiting in long lines; you can buy anything you want with a wave. An It’s a Small World character could call you by name and wish you happy birthday. So could Mickey, who can also greet you at a preselected meeting time. This is all in the service of fun, of course, but it is also a glimpse of the future: an integrated experience, a smooth hybrid of real-world and digital interactions.”
My favorite line – WE ARE CONSTANTLY ADDING NEW GADGETS.
EVEN AS THEY HAVE GOTTEN SIMPLER INDIVIDUALLY, THE CUMULATIVE COMPLEXITY OF ALL OF THEM TOGETHER IS INCREASING.