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Nielsen to start rating TV’s big waves on smallest screens


Nielsen, the company whose ratings are the standard for gauging how many and what kind of people are watching particular TV shows, has long struggled to count viewing that takes place off the television, even as video on mobile devices has proliferated.

Next week, Nielsen will detail its plans to integrate data about television viewing on tablets and smartphones into its ratings starting next year and will be rolling out its Twitter-related ratings in time for the fall TV

via Nielsen to start rating TV’s big waves on smallest screens | Internet & Media – CNET News.



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