Nielsen to start rating TV’s big waves on smallest screens

 

Nielsen, the company whose ratings are the standard for gauging how many and what kind of people are watching particular TV shows, has long struggled to count viewing that takes place off the television, even as video on mobile devices has proliferated.

Next week, Nielsen will detail its plans to integrate data about television viewing on tablets and smartphones into its ratings starting next year and will be rolling out its Twitter-related ratings in time for the fall TV

via Nielsen to start rating TV’s big waves on smallest screens | Internet & Media – CNET News.

Mobile-First Design: Don’t Make These Mistakes

Everyone from users to entrepreneurs to advertisers loves the “mobile” category because those products are always with us, always on, and instantly accessible. But these opportunities are also design constraints: Mobile screens are small, driven by touch, and often connected to spotty networks. Which is why companies like Facebook, Google, PayPal, and countless startups taking the plunge into mobile-first design quickly realize that designing for mobile is not the same as designing for the desktop PC.

via An Insider’s View of Mobile-First Design: Don’t Make These Mistakes | Wired Opinion | Wired.com.

Why startups should look to Google, not Facebook, as a role model

Technology is advancing so rapidly that most of today’s industry leaders will slip into oblivion by the end of this decade. The only companies that will survive are those that invest heavily in research — and take big risks. Nothing illustrates the difference between companies better than Facebook and Google. Google is exploring uncharted territory and staking its claims to the next trillion-dollar market opportunities, while Facebook is mired in the past and squeezing every penny it can out of its customers. Unless it happens to luck out by buying the right company, it seems to me, Facebook is doomed.

via Why startups should look to Google, not Facebook, as a role model | VentureBeat.

Apple TV Software Refresh Coming September 18

Nope, Apple didn’t show off new Apple TV hardware yesterday.

And Apple didn’t talk about new software for its Web video box, either. But it’s still coming.

People familiar with the company’s plans said that Apple TV is scheduled for an internal overhaul on Sept. 18, the same day Apple releases its iOS 7 mobile operating software.

via Apple TV Software Refresh Coming September 18 – Peter Kafka – Media – AllThingsD.

Meet the Drone That’s “Guiding” New Students Around MIT This Fall

 

Navigating a new campus is all part of the nostalgic movie montage that is freshman year of college. The changing leaves! The quaint Gothic architecture! The… drone tour guide? That’s the concept behind Skycall, a playful prototype that’s designed to help visiting Harvard students find their way around MIT’s notoriously confusing campus—which has been called “one of mankind’s most difficult and disorienting labyrinths.”

via Meet the Drone That’s “Guiding” New Students Around MIT This Fall.

What Feature Would Make Your Favorite App Perfect?

It’s crazy to think about how much we use our preferred apps. We track runs, take notes, dip into our endless RSS streams, sort Tweets, or use Shazam to keep from embarrassing ourselves when we don’t recognize a song. Okay, that last one might just be me. Whatever. The point is that we’re intimately acquainted with these little software nuggets on our computers and smartphones and we know them inside and out.

via What Feature Would Make Your Favorite App Perfect?.

Context Lets You Search Across Dropbox, Evernote, Spotify & More, All From Google.com

 

 

With Context, the extension intercepts Google search results, looking for specific triggers. In addition to the services listed above, Context can access Google Contacts, too. For example, you can enter in a friend’s name then the word “email,” or “number,” or “address,” to have this information immediately appear at the top of the Google.com’s search results. But digging into your address book is something Google can already do, which is why the integration with Dropbox, Evernote and other services is perhaps more interesting, and more practical.

via Context Lets You Search Across Dropbox, Evernote, Spotify & More, All From Google.com | TechCrunch.