There are a lot of rumors and legends about Apple. Some are of course exaggerations and myths, and some are pure fabrication in order to make Apple sound even more mysterious and secretive. To some extent, Apple has been the driving force behind this since they have gone to great lengths to preserve the shock value of their product unveilings. There has been a lot of talk about where exactly the Apple name came from when they decided to name the company.
via Steve Jobs & Steve Wozniak On Why They Named Their Company Apple.