Wired: In these ads, Apple represents youth, innovation, and, yes, extreme coolness. And its inherent hipness is typically pitted against the old, the uncool, the pathetic, and the downright evil. First, the enemy was IBM, but as Big Blue lost its mojo in the world of desktop computing, Apple shifted its attention to that evil empire in the Pacific Northwest: Microsoft. In a way, these ads chart the changing landscape in the tech world over last thirty years — though we certainly see everything through Apple-colored glasses.
via Tech Time Warp of the Week: 30 Years of Apple Ads, 1984 to the Present | Wired Enterprise | Wired.com.