Intel’s Sharp-Eyed Social Scientist

From the NYT, and article that talks about an anthropologist on Intel’s team who researches how we use technology and electronics in our lives – helping them visualize aspirations that take them beyond being a chipmaker.  “Dr. Bell’s title at Intel, the world’s largest producer of semiconductors, is director of user experience research at Intel Labs, the company’s research arm. She runs a skunk works of some 100 social scientists and designers who travel the globe, observing how people use technology in their homes and in public. The team’s findings help inform the company’s product development process, and are also often shared with the laptop makers, automakers and other companies that embed Intel processors in their goods.”

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