Jawbone Is Now the Startup Apple Should Fear Most

My first “Jawbone” was a bluetooth headset, and Wired is right in this article that discusses how they don’t just perform a function – they redefine the entire gadget.  “Jawbone is ascending into the top echelon of tech startups, joining the likes of Uber, Dropbox, and Square. But unlike these other rising stars, which are redefining digital services, Jawbone is redefining our gadgets themselves.”

via Jawbone Is Now the Startup Apple Should Fear Most | Wired Business | Wired.com.

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