Sometimes we can see what the future will look like on a bigger scale when we see what big companies are doing. This story of how UPS utilizes dynamic data to calculate best delivery routes is an example. “Take UPS’s On-Road Integrated Optimization and Navigation, or ORION, as an example. The brainchild of Jack Levis, UPS’s director of process management (he worked on it for nearly a decade before the first test implementation in 2008), it uses a variety of data streams — map data, customer information, business protocols, and work rules — to calculate the most streamlined and efficient delivery route … better than any mere mortal ever could.
The system uses so many algorithms — nearly 80 pages of math formulas — that Levis describes it as “something Einstein would have on his blackboard.””