I like Medium, another Ev WIlliams (Twitter, Blogger) startup. Do we like longer-form posts when reading online? Often when we are writing content to be posted, we try to be short and succinct. Medium content is somewhere in between long and blog-post short. Critics say it is hard to filter quality from noise – but the quality tends to rise to the top. “Mr. Williams is also still trying to decide how to describe his venture. Medium is for short posts and long ones, by amateur writers and professional ones. It emphasizes a clean design and relies on a network of writers and readers to edit and discover new posts.” It is well done.