It’s the consumer Internet – that’s what is driving the massive growth of Silicon Valley and all things B to C. With that comes the need for APIs. Salesforce.com is a great example of how an open API can drive success. “Since the time of these early examples, APIs have seen massive growth and adoption. One of the most successful companies to open its API has been Salesforce.com. The company has nearly 3 million applications represented in its third-party app ecosystem, with the majority of its site traffic driven by its API.”
Workplace Learning in the Digital Age 