For entrepreneurs, these are probably the most common questions and concerns as they start to talk about their idea, put a team together, and begin to make it happen. Should they be protecting their ideas? “For a startup, intellectual property is often the most valuable asset. Yet, IP isn’t just about patents and inventions. It can also include your brand assets — everything from the company name to the logo and product tagline.” From Mashable.
via Trademarks 101: Your 10 Biggest Questions, Answered.
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