Who hasn’t been wondering? Slate did an investigation.
“People have been getting wet and cold for charity for a very long time. “Polar bear plunges,” in which people willingly fling themselves into frigid bodies of water, are held all around the world, with Boston’s annual event dating back to at least 1904. There’s also a proud tradition of dumping buckets of liquid on people’s heads, with the Gatorade shower emerging as a canonical NFL celebration sometime in the mid-1980s.So, who thought to combine charitable coldness with bucket-enabled dousing? Settle in, because this is a circuitous tale.In his Aug. 12 Slate piece, Oremus says the challenge “came from a dare that was circulating among a group of pro athletes, including golfer Greg Norman and motorcycle racer Jeremy McGrath.” Indeed, pro golfers were pouring cold water all over themselves back in June. The Golf Channel’s Jason Sobel explains that Chris Kennedy, a golfer on a minor-league circuit in Florida, was the first, on July 14, to focus the freezing fundraiser on ALS research.”