Why the wearable explosion is driving tech and fashion convergence

In an age where fashion continually romps through society’s wardrobes and technology governs our everyday lives, we’ve finally reached a crossroads where industry boundaries between apparel brands and digital platforms have started to blur. And consumer wearables—the bridge between these two worlds—are the catalyst for that convergence.

via Why the wearable explosion is driving tech and fashion convergence — Tech News and Analysis.

Back of a Napkin aims to get the specifics of building a startup out of the way

The service asks five simple questions, such as who is involved in the project, what stake each has in the business if it makes money and what happens if it doesn’t. Once you’ve filled in the specifics, it generates a short PDF contract outlining the agreement for everyone in the group to sign and agree to.

via Back of a Napkin aims to get the specifics of building a startup out of the way – The Next Web.

When trying to find innovation, look for the intersection of the physical and digital worlds

GigaOm: Virtual supermarkets? Consumer-designed products? The distinction between physical and digital is becoming a thing of the past, as digital-physical innovation becomes the key to enterprise success.

via When trying to find innovation, look for the intersection of the physical and digital worlds — Tech News and Analysis.

App Memoir Commits Your Digital History to Memory

From MIT Tech Review: The app comes at a time when we’re collecting ever more personal data with every social-network update, location check-in, and photo posting—a mound that will only grow as we make more use of mobile devices and wearable tech like smart watches and Google Glass. Yet most of us aren’t taking advantage of this information, Hoffman argues, so Memoir, which rolled out two months ago, does it for you by wrangling photos from your phone and connected social networks, as well as status updates and location check-ins. It also uses clever tricks to call up these old memories on the basis of where you are, what you’re doing, and who you’re with.

via App Memoir Commits Your Digital History to Memory | MIT Technology Review.

Why Pushing People to Code Will Widen the Gap Between Rich and Poor

Interesting opinion from Wired:  Nearly every part of our lives is influenced by code. It’s the infrastructure that makes our digital technologies operate — the software that’s changing our world in innumerable ways — and knowing how to code opens up a new world of opportunities. Some would even argue it’s a prerequisite in our increasingly algorithmic existence.

via Why Pushing People to Code Will Widen the Gap Between Rich and Poor | Wired Opinion | Wired.com.

Tech Time Warp of the Week: 30 Years of Apple Ads, 1984 to the Present

Wired: In these ads, Apple represents youth, innovation, and, yes, extreme coolness. And its inherent hipness is typically pitted against the old, the uncool, the pathetic, and the downright evil. First, the enemy was IBM, but as Big Blue lost its mojo in the world of desktop computing, Apple shifted its attention to that evil empire in the Pacific Northwest: Microsoft. In a way, these ads chart the changing landscape in the tech world over last thirty years — though we certainly see everything through Apple-colored glasses.

via Tech Time Warp of the Week: 30 Years of Apple Ads, 1984 to the Present | Wired Enterprise | Wired.com.

Why Traffic Is Digital Marketing’s Foundational Metric

From Mashable: If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it\’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The medium requires strategies that are focused on targeted audiences rather than the general public, not because products are narrow, but because methods of measuring efficacy enable marketers to see more success this way.

via Why Traffic Is Digital Marketing’s Foundational Metric.