The Post-it Note Goes Digital on Evernote

Rather than fight the digital revolution, the time-tested Post-it note is joining it.

3M Co., which makes about 50 billion of the sticky paper notepads each year, is set to announce a partnership on Thursday with personal-organization app Evernote Corp. Together, they’ve made software that will allow people with smartphones to photograph, store and organize pictures of their Post-its.

Evernote’s software will be able to recognize the sticky notes’ distinctive colors and help organize them within the app. In other words, Evernote’s 75 million users may soon say goodbye to the legions of Post-its hanging from bathroom mirrors, car dashboards and computer screens in favor of thumbnail photos of their scribblings.

via The Post-it Note Goes Digital on Evernote – Digits – WSJ.

Google’s Next Big Search: How And Why We Age

Google’s newest project involves a subject that affects most people sooner or later: The company has announced the formation of a spinoff, Calico, that will focus on finding solutions for issues surrounding aging and illness. Although details are few, it’s expected that Calico will take advantage of Google’s massive databases to provide new insights into, among other things, extending human lifespans. It will be led by Arthur Levinson, who used to head up Genentech, a corporation considered by many to be a pioneer in the biotechnology industry.

via Google’s Next Big Search: How And Why We Age | IdeaFeed | Big Think.

Nielsen to start rating TV’s big waves on smallest screens

 

Nielsen, the company whose ratings are the standard for gauging how many and what kind of people are watching particular TV shows, has long struggled to count viewing that takes place off the television, even as video on mobile devices has proliferated.

Next week, Nielsen will detail its plans to integrate data about television viewing on tablets and smartphones into its ratings starting next year and will be rolling out its Twitter-related ratings in time for the fall TV

via Nielsen to start rating TV’s big waves on smallest screens | Internet & Media – CNET News.

Mobile-First Design: Don’t Make These Mistakes

Everyone from users to entrepreneurs to advertisers loves the “mobile” category because those products are always with us, always on, and instantly accessible. But these opportunities are also design constraints: Mobile screens are small, driven by touch, and often connected to spotty networks. Which is why companies like Facebook, Google, PayPal, and countless startups taking the plunge into mobile-first design quickly realize that designing for mobile is not the same as designing for the desktop PC.

via An Insider’s View of Mobile-First Design: Don’t Make These Mistakes | Wired Opinion | Wired.com.

Why startups should look to Google, not Facebook, as a role model

Technology is advancing so rapidly that most of today’s industry leaders will slip into oblivion by the end of this decade. The only companies that will survive are those that invest heavily in research — and take big risks. Nothing illustrates the difference between companies better than Facebook and Google. Google is exploring uncharted territory and staking its claims to the next trillion-dollar market opportunities, while Facebook is mired in the past and squeezing every penny it can out of its customers. Unless it happens to luck out by buying the right company, it seems to me, Facebook is doomed.

via Why startups should look to Google, not Facebook, as a role model | VentureBeat.

Apple TV Software Refresh Coming September 18

Nope, Apple didn’t show off new Apple TV hardware yesterday.

And Apple didn’t talk about new software for its Web video box, either. But it’s still coming.

People familiar with the company’s plans said that Apple TV is scheduled for an internal overhaul on Sept. 18, the same day Apple releases its iOS 7 mobile operating software.

via Apple TV Software Refresh Coming September 18 – Peter Kafka – Media – AllThingsD.