When trying to find innovation, look for the intersection of the physical and digital worlds

GigaOm: Virtual supermarkets? Consumer-designed products? The distinction between physical and digital is becoming a thing of the past, as digital-physical innovation becomes the key to enterprise success.

via When trying to find innovation, look for the intersection of the physical and digital worlds — Tech News and Analysis.

Tech Time Warp of the Week: 30 Years of Apple Ads, 1984 to the Present

Wired: In these ads, Apple represents youth, innovation, and, yes, extreme coolness. And its inherent hipness is typically pitted against the old, the uncool, the pathetic, and the downright evil. First, the enemy was IBM, but as Big Blue lost its mojo in the world of desktop computing, Apple shifted its attention to that evil empire in the Pacific Northwest: Microsoft. In a way, these ads chart the changing landscape in the tech world over last thirty years — though we certainly see everything through Apple-colored glasses.

via Tech Time Warp of the Week: 30 Years of Apple Ads, 1984 to the Present | Wired Enterprise | Wired.com.

Inside Google’s Driverless Car : The New Yorker

Burkhard Bilger via The New Yorker:  The Google car is an old-fashioned sort of science fiction: this year’s model of last century’s make. It belongs to the gleaming, chrome-plated age of jet packs and rocket ships, transporter beams and cities beneath the sea, of a predicted future still well beyond our technology.

via Burkhard Bilger: Inside Google’s Driverless Car : The New Yorker.

The Battle For The Connected Home Is Heating Up

From TechCrunch – With the emergence of connected devices, the entire home is being reinvented as a data product, opening great opportunities to entrepreneurs.  A whole new generation of startups is rushing in. Nest, with its beautifully-designed home products, has become the poster child for this phenomenon, but many others are producing exciting new connected devices and platforms, at an outstanding pace.

via The Battle For The Connected Home Is Heating Up | TechCrunch.

Wearable tech: It’s not a device, it’s a system

From GigaOm – The majority of products to this point haven’t successfully married the hardware and the software in such a way that there is anything that actually makes life better, easier, smarter for the consumer. We have a lot of products that can add value, but there is a heavy onus on the user to continually plug in, check in, and get the most out of the experience. We’re feeding the big data machine, but we’re not solving any problems. That’s where the opportunity lies.

via Wearable tech: It’s not a device, it’s a system — Tech News and Analysis.